Do you know what Donald Trump, Robert Kiyosaki, and Oprah used to grow their businesses to dominance? They created strategic personal media brands and showcased their leadership skills through helping people.
When you position your story properly, you—via your personal story, struggles, and experience—can become the truly unique thing that will attract your ideal clients. And your competitors are likely neglecting this strategy.
But highlighting your own story requires both an internal and an external strategy. Leadership is a symphony of four parts: business, health, relationships, and spirituality. Like all symphonies, each part must work in harmony to contribute to the beautiful sound and functioning of the whole.