Find your territory.
Clarify what you want to be known for and connect your message to the depth of your experience.
Advisory & positioning ↗Human first. In business. In life.
Your reputation.
Already in
the room.
I help founders and executives turn their expertise into a clear position, a trusted presence, and stronger business opportunities.
A note from Joshua · 31 seconds
Narrated using Joshua’s AI voice.
Read transcript
Hey, I'm Joshua B. Lee. I'm glad you're here. I work with founders and executives who have real depth, but whose public presence doesn't quite reflect it yet. Together with Rachel and our team at StandOut Authority, I help connect who you are, what you know, and how you show up. You'll find a few different sides of me here. The work. The conversations on stage. The lessons that changed how I think about success. And yes, the shoes. Take a look around. If something resonates, let's find the right next step.
Joshua B. Lee / The YOUman CatalystA little more human. A lot more you. ↓
01 / The work
You’ve built the expertise.
Let’s make it understood.
Show up with purpose.
Build a consistent presence with Joshua, Rachel, and the team at StandOut Authority.
Work with the team ↗Move the room.
Bring a human perspective on LinkedIn, leadership, trust, and AI to your next event.
Explore speaking ↗
02 / The person behind the work
Success means more
when you’re actually there.
I spent years helping businesses get attention. Somewhere along the way, I realized I needed to pay more attention to my own life.
Rebuilding changed how I lead, how I work, and what Rachel and I are building together. That experience is at the heart of everything I do now.
Read my story ↗In their words
I’ve had the good fortune to know Joshua here in Austin, and what he brings to the table is rare: Clarity, conviction, and a deep human connection in a space that’s often anything but. Joshua doesn’t just optimize LinkedIn, he strives to humanize it. He helps leaders show up with presence and purpose. If you’re tired of gimmicks and ready for meaningful, trust-driven visibility, he’s your guy.
Robb Bush / INDUSTRY 5
Read all 73 recommendations03 / Notes from the work
A perspective worth
spending time with.
01 / 7 minute read
Why Doesn't Trust Scale?
Trust doesn't scale because people decide whether to believe you long before they ever meet you.
Read the essay ↗02 / 5 minute readWhy Can't the Market Recommend You?
The market can't recommend what it can't immediately understand.
Read the essay ↗03 / 5 minute readWhy Are So Many Experts Becoming Invisible?
Expertise alone is no longer enough if nobody can clearly understand what you're known for.
Read the essay ↗04 / Off the clock
Good taste.
Personal reasons.
The shoes, the stories, and the details I can’t help caring about. Step inside my private collection.
Open the collection ↗
Built with Rachel B. Lee
Humanity is
the through line.
StandOut Authority is where our team helps leaders bring their positioning to life. YOUmanize is the platform we’re building to help people understand how their public presence communicates trust.