Joshua B. Lee, known as the “Dopamine Dealer of LinkedIn,” brings over 20 years of digital marketing experience to the Inspired Insider’s Top Agency Series. As founder and CEO of StandOut Authority, he has built 16 companies, managed nearly a billion dollars in ad spend and generated around 35 trillion online impressions. In this episode, he sits down with Dr. Jeremy Weisz to discuss how to craft a powerful LinkedIn presence by humanizing your brand and building authentic relationships.
Lee explains that succeeding on LinkedIn isn’t about gaming algorithms; it’s about understanding the human algorithm. He shares how to optimize your profile to connect emotionally, use engaging content like questions and videos and shift from broadcasting to conversation. Rather than blasting sales pitches, he uses a 10‑20‑70 rule: 10% promotional content, 20% personal stories and 70% helpful or conversational posts, which encourages people to engage and builds trust.
By focusing on building relationships instead of chasing numbers, Joshua shows how to turn LinkedIn into a sustainable lead pipeline. The conversation dives into how vulnerability and authenticity help you stand out in a crowded digital landscape and how his mission to humanize marketing has helped entrepreneurs and business leaders connect more deeply with their audience.
https://www.youtube.com/watch?v=xts3_2aeM8
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