Humanization Starts With Your Real Story: Lessons from Joshua B. Lee
In a recent conversation, Joshua B. Lee explained how he shifted his career from monetizing traffic to focusing on human-to-human (H2H) marketing. He emphasized that success on LinkedIn isn’t about gaming algorithms—it’s about showing up authentically and sharing your real story (www.sidmeadows.com).
The H2H Mindset
- From Ads to Authenticity: After years of running advertising campaigns for MySpace, Yahoo and Google, Joshua realized that metrics alone don’t create change. He reset his career to humanize marketing by connecting with people one to one (www.sidmeadows.com).
- Being Human Online: He encourages professionals to drop the labels of B2B or B2C and focus on H2H. When you treat people the way your parents taught you—as humans—you build deeper trust and relationships online.
Why LinkedIn?
- Decision Makers Are There: Four out of five LinkedIn users are decision makers, and the average income is significantly higher than on other social networks (www.sidmeadows.com).
- Organic Reach Opportunity: Only about 1 % of LinkedIn’s 800 million users create content regularly, leaving a huge opportunity for authentic voices to stand out (www.sidmeadows.com).
Tips for Story‑Driven Content
- Share personal anecdotes and lessons; they resonate more than polished sales pitches.
- Engage with your audience’s posts—like, comment and share to become the “dopamine dealer” for your community.
- Use Joshua’s 10‑20‑70 rule: 10 % promotional content, 20 % personal stories and 70 % helpful or conversational posts.
Final Thoughts
Humanizing your marketing means sharing your real story and connecting with people on a personal level. If you want more insights from Joshua B. Lee, visit his personal brand site JoshuaBLee.com for resources on authentic LinkedIn growth.
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