Opening Anecdote
Joshua B. Lee earned the nickname “the Dopamine Dealer of LinkedIn” thanks to his ability to give people small hits of happiness through engagement. Before focusing on LinkedIn, he monetized traffic from MySpace, Yahoo and Google, but discovered that true success comes from human relationships.
What ‘Dopamine Dealer’ Means
By liking, commenting and sharing other people’s content, you provide micro‑rewards (dopamine hits) that make people feel seen (www.sidmeadows.com). Joshua’s approach is to give first rather than ask for anything in return, building goodwill and trust.
H2H vs. B2B/B2C
Joshua argues that we need to drop the B2B/B2C labels and instead think in terms of human‑to‑human (H2H) marketing. People want to connect with people, not faceless brands, so your content should speak from one person to another (www.sidmeadows.com).
Why LinkedIn Beats Other Platforms
LinkedIn is Joshua’s platform of choice because four out of five users are decision‑makers and the average income is high (www.sidmeadows.com). Only about 1 % of users post regularly, leaving huge room for your voice to stand out (www.sidmeadows.com).
The 1 % Content Creator Gap
Since so few people post content, those who do can achieve outsized organic reach. Joshua encourages everyone to contribute regularly instead of lurking; the algorithm rewards creators.
Actionable Tips
- Give out dopamine: like, comment and share others’ posts every day.
- Tell stories that reveal your values and experiences.
- Avoid hard‑sell pitches; focus on conversations and helping people.
- Use LinkedIn’s features—newsletters, events, company pages—to diversify your reach.
Closing
You don’t have to be an ad expert to become a “dopamine dealer.” Simply show up as yourself and invest in others first. To learn more from Joshua B. Lee and tap into his human‑centered strategies, visit his site joshuablee.com.
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