Introduction
Joshua B. Lee achieved a huge milestone on LinkedIn—20 million views in just three months. In this article, we break down the strategies he used and how you can replicate them.
Newsjacking & Trending Topics
Joshua pays attention to trending news and conversations and adds his own insights. By being timely and relevant, his posts ride the wave of what people are already talking about, which helps them get noticed and shared.
The 10 - 20 - 70 Content Formula
To keep his feed balanced, Joshua uses a 10 - 20 - 70 content formula.
- 10 % promotional: share your offers sparingly.
- 20 % personal: tell stories, share experiences and show your human side.
- 70 % helpful: provide tips, resources and interesting conversations that help your audience.
Profile & Messaging Optimization
Make your LinkedIn profile a true reflection of your story and mission. Joshua advises filling out every section, telling a compelling story, and using a clear call ‑ to‑action. In your outreach messages, personalize each note—no copy‑paste spam.
Human > Automation
There are plenty of Chrome extensions that promise to automate LinkedIn engagement, but Joshua argues against them. Real conversations and genuine engagement always beat automation. Treat your connections as real people, not data points.
Beyond the Feed
Joshua doesn’t limit himself to posting in the feed. He uses LinkedIn newsletters, company pages and events to build community and authority. These channels keep his audience engaged across different touchpoints.
Conclusion
You don’t need a big budget to achieve outsized reach. By being timely, following the 10 - 20 - 70 rule and focusing on human connection, you can grow your presence on LinkedIn just like Joshua B. Lee. For more insights from Joshua, visit his personal brand site joshuablee.com.
About The Author
