On the Customer Wins podcast, Joshua B. Lee unpacks how to stand out in a world of digital noise by humanizing your brand. With two decades of digital marketing under his belt, he explains why social media feeds feel saturated with shallow content and sales pitches, and why professionals who lead with authenticity are the ones who capture attention.
Joshua encourages listeners to share personal stories and be vulnerable instead of hiding behind perfect personas. He uses a 10‑20‑70 content method: about 10% of posts can promote your business, 20% should share personal experiences or behind‑the‑scenes glimpses, and 70% should offer useful, engaging information or simply start conversations. This approach builds trust and keeps people coming back.
Rather than chasing clicks, he focuses on the human algorithm — building genuine relationships and networking based on shared values. By connecting with people who truly resonate with your mission and taking the time to engage in real conversations, you create a network that supports you long term.
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