Find Your Authentic Voice in Just 4 Steps

We’ve all been there. Sitting around wondering why some people have 10,000 likes on their latest article… and you have 100 (or less!) Why would some people’s business get noticed over and over while you seem to be languishing on the sideline?

It all comes down to your voice and your message.

Here’s something I know for a fact to be true…

If your business is not clear on its message then you’re never going to get the chance to stand out. Period.

People are tired of this B.S. filled world and are delighted and refreshed when they come across an authentic, genuine message with no fluff and no crap. The thing is…

People want the realest version of you.

If you want to be your true self and become THE authority in your field here are four steps to use to make it happen:

1. Take a Stand on Your Message and Mission

Don’t filter what you share based on how other people may view you. Not everyone is going to “like” you or what you have to say. And they don’t have to. You only need to truly connect with the people that are your real audience, the ones that will become lifelong relationships and clients. You didn’t get into business to be liked by everyone, did you? The more you edit, the more you sit on the sidelines. The less you edit, the more you stand out and become an authority in your field.

You can’t be afraid to piss people off. Be the person that has the audacity to speak their mind. Be the person that has the balls to say what others won’t. These are the traits that will make you and your business stand out from the crowd and not get lost in translation.

2. Let Other People be your Ambassador

This means less talk more action. Every single person you encounter will see who you really are once you aren’t acting as something you are not. Once you aren’t afraid to piss off other people you will become your true self, and thus your message will become real and authentic.

If you are being fake and fluffy anyone with half a brain can see directly through that. Everyone wants to find a voice that they can relate to and YOU can be the person that everyone talks about.

Once people start talking about you and your business, word spreads fast. They can either say, “Wow this message is so fake, this is such B.S.” OR they can say, “Wow this person is in my brain, they understand my pain and my plight so well. This is someone I can trust.” Which one would you prefer?

If you want people to talk about you in a positive manner be yourself. Be real and keep your word no matter what.

3. Create Trends

Have original ideas. Be a leader not a follower. Don’t try to fit in. In fact, do the opposite, because the whole point is to stand out right? In order to create a trend, the idea cannot come from anywhere else except your brain, and don’t be afraid to throw something out there you think is completely strange or not the norm, you never know what kind of effect it will actually have.

Don’t be influenced by what other people are doing or saying. If you want to create something unique, you can’t be flooded with what you think other people want. Create what you want.

Create what you need. Not what you think others want or need. That’s where true originality comes from. It can be scary to say what you think. Everyone has that fear of rejection. Fear of alienation. Fear that you are not going to fit in.

YOU didn’t get into business to be scared. You got into business to make a difference and provide a solution to others. Your solution. Not a solution based on outside influences.

4. Speak Directly to Your Target Audience

Your audience is you. Be bold. Don’t be afraid to speak your mind. Put yourself out there. People respect that shameless aspect. Everyone walks around with a certain type of pain or joy and if you put a voice to it, that can be a very powerful tool of influence.

Don’t try to reach everyone. Remember, your message isn’t for everyone to hear. Every single person on this planet doesn’t think the same. It is your job to reach YOUR tribe of people. If certain people don’t like you, that is a good thing. Your message is customized. It shouldn’t be general. It shouldn’t reach everyone. If you are trying to include everyone, that will be your biggest downfall.

In today’s world, we are taught to conform. To not rock the boat. To be “a part of society”. Standing out and being an authority can seem like an almost impossible task. Fitting in is taking the easy way out.

Be different. Be the innovator. Be the change.

If any of this sparked something inside of you I have a great opportunity that will put you on your path to being an authority, and standing out in your field.

Your time on this earth is priceless. Make the most of it.

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Work With Us

We’ve figured out how to add thousands of followers each month, generate millions of views on content, and successfully turn that attention into cash on LinkedIn…

We’ve leveraged this strategy to personally attract new coaching clients, students in masterclasses, book sales, job and investment offers, and more.

We’ve even leveraged accounts to attract MAJOR media attention…

Would you like us to help you create the same kind of success?

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Upcoming Events

Wednesday, April 21st at 12PM CST join me, Joshua B. Lee and my awesome wife Rachel B. Lee for a brand new LINKEDIN LIVE Session where we’ll be answering all your most pressing questions about your LinkedIn Content Strategy!

On this live call we’ll cover how to:

✔️ LinkedIn Vs. Instagram

✔️ 10/20/70 Rule

✔️ Personal vs. Company Branded Content

It’s going to be a lot of amazing information and fun too 😉

https://www.standoutauthority.com/LinkedInLive